For the olfactively inquisitive.
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Mission
To build a thriving and supportive ecosystem for Australia’s independent perfumers, scent artists, and olfactive practitioners, while deepening public understanding of perfumery as an important cultural, creative, and sensory medium.
Vision
A future where Australian scent creators are recognised globally; where perfumery and olfactive arts are widely celebrated; and where communities are engaged, educated, and inspired through the world of scent.
Objectives
The objectives of the Olfactive Society are:
Support and promote Australia’s independent and artisanal fragrance creators, providing them with a platform to showcase their work and grow their reach.
Build a vibrant community of scent enthusiasts, makers, artists and industry professionals who support and uplift one another.
Educate the public about the art of perfumery and the science behind smell as a form of communication, culture and wellbeing.
Deliver the Geelong Fragrance Fair as a major event, while allowing for future growth and related olfactive activities in accordance with the association’s strategy.
Provide pathways for professional growth and visibility.
The Committee
A team of scent aficionados committed to helping people discover and fall in love with all things olfactive-ly delicious.
Clare Presser
President
Host of Paperback Perfumes Podcast
Scent Educator & Cultural Storyteller
Clare Presser is an influential voice in Australia’s fragrance culture. As host of the Paperback Perfumes Podcast, she brings rich storytelling, industry insight, and deep curiosity about the emotional and artistic power of scent.Her experience in community engagement and cultural programming strengthens the Society’s mission to elevate perfumery as an art form. As President, Clare guides the organisation’s direction, partnerships, and public voice.
Cressida Wall
Secretary
Commercial Leader & Perfumer
Strategic Advisor in Creative Industries
A commercially trained leader and practicing perfumer, Cressida Wall brings strategic thinking, operational excellence, and artistic depth to the Society.Her experience in managing creative enterprises and crafting fragrances positions her as a vital bridge between business structure and artistic practice. As Secretary, she ensures organisational clarity, governance, and long-term
sustainability.
Erin Adams
Treasurer
Founder of Smell Art
Olfactory Artist & Educator
Erin Adams is an accomplished olfactory artist whose work explores scent as an expressive and sensory medium. As founder of Smell Art, she develops exhibitions, educational programs, and creative installations.Her role as Treasurer combines financial stewardship with cultural leadership,ensuring the Society operates with strong foundations while championing scent-based art and public engagement.
Aysha Hansen
Committee Member
Founder of Aysha Hansen Fine Fragrances
Artisan Perfumer & Creative Director
Aysha Hansen is an artisan perfumer known for crafting expressive, nostalgic, and deeply personal fragrances. Through her brand, she has contributed to redefining modern Australian perfumery with artistry and authenticity.As a founding Committee Member of the Olfactive Society, she brings industry experience, craft expertise, and a strong advocacy for independent perfumers.
Paul Hart
Committee Member
Technical Marketer at Markited
Brand & Technology Specialist
Paul Hart contributes extensive experience in marketing technology, brand visibility, and digital strategy. His technical and communication skills strengthen the Society’s ability to grow awareness, reach new audiences, and support makers in navigating modern creative markets.As a founding Committee Member, he plays a key role in shaping community development, outreach and engagement frameworks.
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