Vision

A future where Australian scent creators are recognised globally; where perfumery and olfactive arts are widely celebrated; and where communities are engaged, educated, and inspired through the world of scent.

Mission

To build a thriving and supportive ecosystem for Australia’s independent perfumers, scent artists, and olfactive practitioners, while deepening public understanding of perfumery as an important cultural, creative, and sensory medium.

Objectives

The objectives of the Olfactive Society are:

Upcoming Events

Wondering what Olfactively awesome events are coming up? Look no further.

The Committee

A team of scent aficionados committed to helping people discover and fall in love with all things olfactive-ly delicious.

Paul Hart contributes extensive experience in marketing technology, brand visibility, and digital strategy. His technical and communication skills strengthen the Society’s ability to grow awareness, reach new audiences, and support makers in navigating modern creative markets.As a founding Committee Member, he plays a key role in shaping community development, outreach and engagement frameworks.

Say G'day! 👋

Have a wonderful pondering or idea we can explore together?Reach out! We'd love hear from you. 💡✨

Olfactive Society Code of Conduct

1. Objective

1.1. The purpose of this Code of Conduct is to assist the Olfactive Society Inc (Olfactive Society) to maintain a harmonious and ethical environment in our activities, which upholds the Olfactive Society’s purpose and values.

2. Application of this Code of Conduct

2.1. This Code of Conduct applies to all members, employees (including temporary employees), contractors, consultants and volunteers of the Olfactive Society.

3. Our Purpose and Values

3.1. All Olfactive Society people are expected to behave in ways that are aligned with our purpose and values.

3.2. Purpose

3.2.1 The purposes of the Olfactive Society are to:

3.2.1.1 Support and promote Australia’s independent and artisanal fragrance creators, providing them with a platform to showcase their work and grow their reach.

3.2.1.2 Build a vibrant community of scent enthusiasts, makers, artists and industry professionals who support and uplift one another.

3.2.1.3 Educate the public about the art of perfumery and the science behind smell as a form of communication, culture and wellbeing.

3.2.1.4 Deliver the Geelong Fragrance Fair as a major event, while allowing for future growth and related olfactive activities in accordance with the association’s strategy.

3.3. Values

3.3.1. Our core values underpin all that we do. They are:

3.3.1.1. Community and Collaboration: We are committed to building a community where scent enthusiasts, makers, artists, and industry professionals can connect, share, and grow. We believe in the power of mutual support and collaboration to elevate Australia’s independent and artisanal fragrance creators. We strive to create an environment where members feel a sense of belonging and are encouraged to uplift one another.

3.3.1.2. Inclusivity and Diversity: We welcome and celebrate members from all backgrounds. We are committed to fostering a diverse and inclusive environment where everyone is treated with respect and dignity, regardless of their age, gender, ethnicity, religion, sexual orientation, or ability. We believe that a wide range of perspectives and experiences enriches our community and the art of perfumery.

3.3.1.3. Fair and Respectful Treatment: Every member of our community has the right to be treated fairly and with respect. We have a "no dickheads" policy, which means we do not tolerate any form of harassment, discrimination, or behaviour that is intimidating, hostile, or offensive. We are committed to providing a safe and positive environment for all our members, and we will take any complaints of unfair or disrespectful treatment seriously, addressing them through our dispute resolution procedures.

3.3.1.4. Integrity and Ethical Conduct: We conduct ourselves with integrity in all our activities. This includes being transparent in our operations, responsible in our management of the association, and honest in our dealings with members and the public. Committee members are expected to act in the best interests of the association, with a duty of care, diligence, and good faith, and to manage any conflicts of interest appropriately.

3.3.1.5. Education and Empowerment: We are dedicated to educating the public and our members about the art of perfumery and the significance of smell. We aim to empower our members by providing them with a platform to learn and grow, showcase their work, expand their knowledge, and connect with a wider audience. We believe in sharing knowledge and fostering a culture of continuous learning and creativity.

4. Policy

4.1. The Code of Conduct sets out the expected standard of behaviour of all members of the Olfactive Society.

4.2. The Code of Conduct and the behaviours outlined within it are fundamental to the Olfactive Society building healthy, positive, and respectful relationships with our community. The Code of Conduct also governs the way in which members are expected to relate to one another, guests, external professionals, participants in our activities, and other stakeholders.

4.3. The Code of Conduct is not intended to provide a detailed and exhaustive list of what to do in every aspect of our activities. Instead, it represents a broad framework that will help guide conduct and behaviour in Olfactive Society activities.

5. Standards of Behaviour

5.1. To create a positive environment, all participants are expected to:

5.1.1. Our core values underpin all that we do. They are:

5.1.1. Be Respectful and Considerate: Treat all individuals with respect and dignity. Value diverse opinions, styles, and points of view, even when they differ from your own.

5.1.2. Communicate Constructively: Engage in discussions with a constructive and positive attitude. Criticise ideas if necessary, not people.

5.1.3. Be Welcoming: Actively welcome and support newcomers to the community. Be approachable and foster a sense of belonging.

5.1.4. Respect Boundaries: Be mindful of personal space and boundaries. Respect confidentiality and the privacy of others.

5.1.5. Act with Integrity: Conduct yourself honestly and ethically. Represent the Olfactive Society in a professional and positive manner.

6. Unacceptable Behaviour

6.1.1. The Olfactive Society Inc. has a "no dickheads" policy. The following behaviours are considered unacceptable and will not be tolerated:

6.1.1.1. Harassment: This includes, but is not limited to, unwelcome comments regarding gender, sexual orientation, disability, physical appearance, body size, race, or religion; deliberate intimidation, stalking, or following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; and unwelcome sexual attention.

6.1.1.2. Discrimination: Any form of discriminatory behaviour, language, or imagery.

6.1.1.3. Bullying: Intimidating, hostile, or offensive behaviour that undermines or humiliates an individual.

6.1.1.4. Hate Speech: Any communication that expresses hatred or encourages violence towards a person or group based on the attributes listed under Harassment.

6.1.1.5. Intellectual Property Theft: Sharing or distributing proprietary information, such as perfume formulas, confidential business practices, or copyrighted material, without explicit permission from the owner.

6.1.1.6. Misuse of Information: Using member lists or private information gained through the society for unsolicited commercial purposes or personal gain.

7. Guidelines for Events and Online Forums

7.1. At Events: Adhere to all rules and policies of the venue. Be mindful of others' sensitivities to scents; while we are a smell focused group, we aim to create a comfortable environment for all.

7.2. Online Forums & Social Media: Do not post spam, off-topic content, or excessive self-promotion outside of designated areas. Do not share private conversations or data from the community without consent. All online interactions should be professional and courteous.

8. Conflict of Interest

8.1. A conflict of interest arises when a person's private interests, or the interests of a close family member, business partner, or associate, could improperly influence their decisions or actions in their role within the Olfactive Society.

8.1.1. For All Members: Members should not use their association with the society for undue personal or commercial advantage in a way that harms the Olfactive Society or its members or is antithetical to the Olfactive Society’s Purpose.

8.1.2. For Committee Members: Committee members hold a position of trust and must act in the best interests of the Olfactive Society. They are required to:

8.1.2.1. Disclose Conflicts: Promptly disclose any potential, perceived, or actual conflicts of interest to the rest of the committee.

8.1.2.2. Abstain from participating in any discussion or voting on matters where a conflict of interest exists.

8.1.2.3. Maintain Confidentiality: Not use confidential information obtained through their position for personal gain or to the detriment of the Olfactive Society.

9. Reporting and Enforcement

9.1. A conflict of interest arises when a person's private interests, or the interests of a close family member, business partner, or associate, could improperly influence their decisions or actions in their role within the Olfactive Society.

9.2. How to Report: Reports can be made to any current Committee Member or by sending an email to the [email protected]. All reports will be handled with discretion and confidentiality.

9.3. Enforcement: The Olfactive Society Committee will investigate all reported incidents.

9.4. If a participant is found to have engaged in unacceptable behaviour, the committee will take any action it deems appropriate pursuant to the Olfactive Society’s Articles Rules.

9.5. Consequences may range from a verbal warning to temporary or permanent expulsion from the Olfactive Society and its events without a refund.

10. We value your participation in our community and your commitment to upholding these principles.

Together, we can ensure the Olfactive Society Inc. remains a welcoming, respectful, and inspiring space for all.

Join Australia's Premier Independent Fragrance Marketplace

Geelong Fragrance Fair 2026 | 11–13 September

Deakin University - Waterfront Campus

Connect with fellow perfumers. Showcase your work to a national audience. Be part of the only multi-day fragrance festival in Australia.

40 marketplace tables available. Applications close 28 February 2026.

What’s Great from 2025

2025 saw the very first Geelong Fragrance Fair (GFF) as a single-day public event. Feedback from attendees and exhibitors confirmed it was a wonderful day and a phenomenal success.

What People Said About Last Year

"The first event of its kind in Australia. Tapping into huge unmet demand to experience the perfumes and scent stories of this country."

"A real chance for Geelong to champion a growing niche sector and build a reputation for connecting scent, art, community and place."

"Exploring how our minds perceive scent offered deep insights into aging and memory — completely unexpected and fascinating."

"A sensory delight… the stories behind the scents sparked lively conversations and set the stage for the fabulous market hall."

What's New for 2026

2026 expands GFF to a multi-day program, with a dedicated Friday for industry, allowing perfumers and creative directors rare time to connect, exchange ideas, and sample each other's work alongside the public program.

Purpose

To establish Geelong as the national heart of Australian fragrance scene where creativity, craftsmanship, and community converge to inspire a deeper appreciation for scent culture.To raise awareness and visibility for Australia's independent and artisanal fragrance creators, providing them with a platform to showcase their work and grow their reach.To build a vibrant community of fragrance enthusiasts, makers, and industry professionals who support and uplift one another.To educate the public about the art of perfumery and science behind the sense of smell as a form of communication and the benefits of these sensory experiences.

The Essentials

Dates: 11–13 September 2026Location: Deakin University - Waterfront Campus, Geelong, Australia + Satellite venues TBC for select eventsTarget Audience: Fragrance lovers, independent perfumers, creative professionals, and curious members of the publicEvent Format:

The Ripple Effect — Beyond Geelong

Proven national and international engagement, with attendees from:Across Australia — including Perth, Brisbane, South Australia, and TasmaniaInternationally — including Fiji and New ZealandThis second edition of the festival builds on 2025's momentum and establishes GFF as a major national event.

The Makers' Floor — Geelong Fragrance Fair Marketplace

What We Provide

An all-weather venue accommodating up to 40 stallholders, each with allocated space, a trestle table, and chairs.

What We Provide

Your product and materials to 'dress' your table. Marketing and decorations are to be kept to the table only.Stalls are to be staffed by the brand's perfumers or creative directors in order to promote community and connection.

The Rhythm of the Fair

Stallholders participate across the full weekend, with a structured schedule designed to support set-up, industry connection, and marketplace trading.

Friday 11 September

Saturday 12 September

Sunday 13 September

Makers Marketplace VIP Ticket | $450 AUD

40 tables available

All-inclusive exhibiting fee. Participation across the full weekend (Friday–Sunday)

All applications are reviewed by the Geelong Fragrance Fair committee for fit and purpose. Upon approval, you will be invited to purchase a VIP Marketplace Ticket.

• Apply Today

First Nations Makers Participation

Up to 4 fully supported Makers Marketplace VIP Packages.

Our Commitment

We are committed to supporting Aboriginal and Torres Strait Islander businesses as part of our responsibility to pay the rent and create space for First Nations voices within Australia's fragrance culture.

All applications are reviewed by the Geelong Fragrance Fair committee for fit and purpose.

• Apply Today

Your Path to the Fair — How the Application Works

1. Submit your Expression of Interest online
2. Applications are reviewed by the committee for fit
3. Successful applicants will be notified to confirm their place

The Application Journey — Key Milestones

Apply to Join the Fair

Only 40 tables available. Applications are reviewed on a rolling basis.

Questions about exhibiting? Get in Touch